Explore up-to-the-minute interactive digital guides to the best museums and cultural spaces in the world. Bloomberg Connects is like your own personal behind-the-scenes guide. Artist videos. Curator talks. Exhibition overviews. One download is all it takes be inspired by the latest arts and culture around the world.

Bloomberg Connects was created by Bloomberg Philanthropies, which encompasses all of Mike Bloomberg’s giving — his foundation, corporate and, personal philanthropy.

The purpose of this brand work is to increase and enhance access to cultural institutions.

Newly awarded Gold in B2C Publications at the In House Agency Forum https://bit.ly/3lw8JZc as well as Gold in the Catalogue category at the IPMA In-Print Awards.

If you’re a subscriber to Bloomberg Businessweek, you know very well how in depth and insightful the company’s journalism can be. However, most (including Bloomberg employees) do not. So our challenge was to showcase the true extent that their journalistic photography has to offer.

The idea that we came up with was to create a photo book designed to showcase the best of the best, categorized by the most common sectors covered: Technology, Luxury, Markets, Energy and Global News.

I was given the opportunity to take charge and design the book entirely, from the carefully gridded layouts, to the photos chosen, all the way through to production. And to make this art book more connected to the company, we included charts and graphs with data taken directly from the Bloomberg Terminal® to show how we don’t show showcase the topic, but show how it effects the market.

The final product was distributed to key guests at Bloomberg’s biggest event of the year: The New Economy Forum.

Love City Strong formed in the aftermath of Hurricanes Irma and Maria in 2017. It began as a grassroots group of St. John residents responding to the immediate needs of the community. Federal, territory, and private philanthropic partners quickly utilized their team as an on-the-ground asset.

Our mission was to provide branding and marketing assets that would allow LCS to reach a broader audience and continue to drive support to St. John's recovery. In order to do so, we created an updated yet still recognizable rebrand to their logo and colors. These new assets were then used to provide a new website along with exclusive merchandise with all proceeds directly benefitting LCS.

Traditional power rankings are based on fleeting fame versus substantial contribution metrics that impact society at large. The Bloomberg 50 takes a different approach, highlighting those who are changing the game in global business in quantifiable ways - from finance to fashion, entertainment to manufacturing, biotech, philanthropy and almost everything in between. We celebrated these honorees in our virtual event: The Bloomberg 50.

Traditionally, this event is an extravagant in-person event held at an old bank in NYC that was converted into an event space. Obviously, this year had to be a little different. So we opted to use Bizzabo as a platform to create a virtual event experience that allowed even more people to attend than any other year. I worked directly with the vendors in order to design the entire site from the navigation bar to the hero banners, all based off of an invitation design we did the year prior.

https://events.bloomberglive.com/The-Bloomberg-50-2020/home

Bloomberg New Energy Finance (BNEF) is a research firm that helps energy professionals navigate the evolving energy economy. The BNEF Summit is the premier annual event for decision-makers in this space. Our campaign idea -- as well as the event theme -- was Opportunities Generated: The diversified energy economy. To demonstrate the breadth of BNEF’s expertise, we used photography that captures the vastness and variety of the energy industry. That, combined with data visualizations of proprietary stats, led to an event design system that felt high-tech and invited audience engagement at every turn.

In late 2018, United Nations Secretary-General António Guterres asked Michael R. Bloomberg, UN Special Envoy for Climate Action, to lead a private sector initiative to “support a global mobilization of private finance in response to the challenge of climate change” that they called the ‘Climate Finance Leadership Initiative.’

The CFLI’s report, Financing the Low-Carbon Future, focuses on mobilizing private climate finance at the scale and velocity needed to support an orderly transition to a low-carbon global economy. It highlights real-world examples of best practices and actionable solutions to the challenges that most often prevent sustainable low-carbon investment.

Starting with just the logo, my team were tasked with creating the full brand of the campaign, and in turn, the report. We worked with the CFLI team by provide multiple designs and production techniques for the cover and inside layouts in order to come up with the complete design. Included in the branding of this project was the color scheme, typography, graph/chart look and feel, and grid based layouts.

The brief was to create a playful, uplifting animation to accompany Mike Bloomberg’s end-of-year email which discussed the past year’s challenges, achievements, and future thoughts. My team and I designed the concept utilizing a common illustration style that we used on several internal projects for the company. We built out storyboards and worked directly with the animators in order to create these intro and transition animations that were integrated throughout the entire communication.

Bloomberg Quicktake magazine is the go-to source for simple explanations of complex topics. Quicktake sorts through a lot of information to eliminate the distracting elements and focus only on what's essential.

We wanted to increase our audience to include readers interested in business, economics and topical global news, and who appreciate the value of simplifying complexity.

Execution: Everyone is already saturated with information. We knew we needed to get people’s attention, be relevant, and make our points quickly. Leveraging the graphic approach used in QuickTake’s print editions, we developed a black and white vocabulary of illustrated icons. We animated each icon and used them to break down complicated topics into simple visual elements. These elements efficiently deconstruct topics into their component parts and arrive at concise conclusions. In other words: Hard-to-explain topics, explained simply.

Concept:
TicToc by Bloomberg was conceived as the first and only global news network built for Twitter. This weekly social media campaign focuses on trending stories in the news cycle in real time. So the work needs to be quick, smart and consistently uncomplicated. We cover what's trending now in business, tech, politics, and beyond.


Execution:
On a weekly basis, the studio took trending stories and turned them into attention-grabbing paid social posts, using photographic, typographic and simple illustration treatments. Each weekly push kept us light on our feet - creative development needed to happen fast in order to retain each post’s relevance, sometimes reducing concept and design dev to a few minutes.

Overall, our work helped @tictoc reach 500,000+ followers on its first year of existence.

Sooner Than You Think is a Bloomberg event franchise, focusing on the areas and trends that are on the cusp of revolutionizing business, technology and the world around us. The first event of the series kicked off the opening of New York's new Cornell Tech campus, situated on Roosevelt Island. Speakers included IBM's CEO and President Ginni Rommety, and Bloomberg's own CEO Michael R. Bloomberg.

We were in charge of developing the identity, that needed to work across marketing assets, the branding at Cornell Tech's campus and social media. The result ended up being a tech forward design based off of backend coding, along with stylized bitmap photography.

As the number of bespoke, single sponsored events continued to increase, we outgrew the previously used toolkit. After noticing inconsistencies and inefficiencies across bespoke events, it became apparent that a new set of guidelines were necessary. With 50+ in person events around the world, multiple designers and various stakeholders, this new approach ensured our ability to move quickly while continuing to curate premium events.

Included is everything ranging from typography, color, logo use, print templates and mockups, as well as digital style guides.

Creating this hyper in-depth toolkit, we were able to increase productivity by 75% saving countless hours of work. It’s even been sustainable enough to still be working and in use several years later.

Apploi is a jobs resource app that helps connect jobseekers and employers. One tool to help this happen is a candidate capture kiosk placed in stores, malls, and job centers.

In order to create consistency across the company, my team and I designed a set of brand guidelines that all internal collateral would adhere to. The Apploi branded collateral were used for brand awareness/recognition, call-to-action to download our app, and as instruction on how to best use the app.

This is a live responsive website that I worked on with my team at Apploi.

The problem was coming up with a simple, yet actionable design that works for both applicants and employers. The website works on all devices, including IOS and Android.

For our Panera client, the challenge was their strict brand guidelines. All collateral had to be designed with their specs in mind, but also adhered to our own personal branding and templates. In doing so, I was successfully able to help close the accounts for several Panera franchisees. 

The challenge of bringing on clients at Apploi was to prove that we could reach those applicants that aren't easily accessible. In order to do so, I created a set of standardized collateral that could be custom branded for each client. This got passed out across the country by brand ambassadors to reach those that may not have the access.

For Grubhub, the challenge was getting the word out that they were hiring, and how they were hiring. This was difficult for them because they didn't have storefronts or physical presence. I designed print collateral using my standardized template in combination with their branding to create was was needed to reach those that wouldn't find them digitally.

My team was tasked with re-skinning both our web and mobile product. In order to create a consistent experience, my co-worker and I created a custom set of icons that would adhere to a specific set of guidelines. The difficulty was to design the icons so that they were our own, but so that they also would be instantly recognizable. To complete the set, we had users test our new designs with a prototype in order to ensure usability. 

I had the chance to come up with a light-hearted solution to bringing more attention the the Apploi jobs kiosk inside the mall. The kiosk itself makes it easy to apply to any job in the mall, so it was a simple idea of bringing to the forefront the idea that the jobs are accessible to anyone.

The best way to promote brand awareness is through environmental graphics.

Client Capture Kiosks were used as an easy access point for jobseekers to set up accounts and take the first steps to applying directly on-location. The design was modified for kiosks that were placed in branded stores like Uniqlo or H&M.

Kiosks were modeled in 3D using Blender that I taught myself how to use specifically for this initiative.

The challenge was to re-skin our client capture/application process. To do so, we went through several iterations after rapid user testing to create the best user flow.

The client need was a logo design for his family run company that is based around counter terrorism and defense technology. Since I knew little about the company, I created a design brief that asked him what the company does, who their competitors are, and what adjectives they'd want their company to be associated with. 

With that in hand, we determined the the most important aspects that the logo should showcase are security/protection, and keeping it a family run business. 

I used the fingerprint motif to represent one of the most secure mechanisms for accessing something–a fingerprint reader. In conjunction, the curves of the lines represent the fluidity of the company and their ability to adapt to any type of contract that comes in. And since they are a company that keeps watch over the American people, I emphasized the central lines of the fingerprint to create an all seeing eye.

My client had a name and an idea. He wanted to make an online video-game forum that would bring together like minded individuals. Based off of the name, I did research on each word individually and came up with multiple ideas that could represent either or. The logo started out as a detailed drawing of a spartan helmet topped with a jester hat from the middle ages. To get the final product, I simplified the image as much as I could while still keeping the subject fully recognizable.