Role
Motion Designer

Team
Creative Director, Art Director, Copywriter, Motion Designer

Timeline
January - April 2026

Overview
A refreshed motion piece highlighting key features of Bloomberg Connects, designed for global audiences across social and event environments, with a focus on accessibility, discovery, and engagement.

Role
Graphic Designer

Team
Creative Director, Art Director, Copywriter

Timeline
February - April 2024

Overview
A campaign created for the 60th edition of the Venice Biennale Arte, where Bloomberg Philanthropies served as a sponsor and Bloomberg Connects acted as the official digital guide. Designed for a global audience of art professionals and enthusiasts, the project aimed to raise awareness of the app during one of the world’s most influential contemporary art events.

Role
Graphic Designer, Motion Designer

Team
Creative Director, 2 Graphic Designers, Copywriter

Timeline
May - July 2025

Overview
An integrated awareness campaign promoting Bloomberg Connects during Amsterdam's 750th anniversary celebrations. Spanning outdoor, transit, print, digital, and cinema placements, the campaign positioned Bloomberg Connects as a cultural companion for locals and visitors exploring the city's museums and cultural institutions.

Role
Graphic Designer, Motion Designer

Team
Art Director, Designer

Timeline
March - May 2025

Overview
An integrated awareness campaign promoting Bloomberg Connects across Bath and Bristol. Designed to support the launch of 15 regional cultural partners, the campaign introduced Bloomberg Connects to local audiences and UK visitors through a coordinated mix of outdoor, print, transit, and digital media.

Launched during CDMX Art Week and Zona Maco, Mexico City’s premier international art fair, this citywide campaign brought Bloomberg Connects’ Unlock creative to life across one of the world’s most vibrant cultural destinations. With Zona Maco attracting approximately 80,000 visitors, the campaign connected local audiences and international art enthusiasts with the city’s cultural institutions.

The campaign spanned multiple touchpoints, including:

High-impact out-of-home: Digital kiosks and newspaper stands strategically placed around Zona Maco and key local partners.

Editorial partnerships: Features spotlighting CDMX cultural partners in T Magazine México, Time Out México, and artnet.

Print advertising: Full-back-cover ads in The Art Newspaper and Time Out, distributed at Zona Maco and throughout the city.

Onsite marketing: New and refreshed promotional materials, alongside an expanded local partner map featuring 20 cultural destinations.

Running through the end of March, the campaign culminated in another key cultural moment supported by Connects: Open House Festival CDMX. With an anticipated reach of more than 20 million impressions, success was measured through QR scans, organic search volume, guide starts, and web leads.

For Bloomberg Day in London, Bloomberg Connects brought art to life through an unexpected sensory experience: What would it be like to take a bite out of a masterpiece?

Set within the historic Privy Garden of Hampton Court Palace, the activation featured 4,000 edible postcards, each inspired by an artwork by May Morris, Peploe, Manet, or Kandinsky. Each postcard paired its artwork with a distinctive scent and flavour—honey, plums, champagne, or cinnamon—drawn from the atmosphere of the work or the foods depicted within it.

Two accompanying Y-frames extended the experience, exploring the theme of food in art and introducing visitors to London Mithraeum Bloomberg Space.

The activation offered a playful, multisensory introduction to Bloomberg Connects, engaging Bloomberg employees and their families while encouraging them to discover cultural destinations through the app.

Co-branded museum signage for onsite materials. Sub-brand design guidelines for sculpture park