Role
Graphic Designer

Timeline
September-October 2026

Overview
Bloomberg Connects x Museo de Arte Popular (MAP) | Mexico City
For the second consecutive year, Bloomberg Connects partnered with Mexico City's Museo de Arte Popular to sponsor its monumental Alebrijes Parade, expanding the activation into a month-long, citywide cultural marketing campaign.

Role
Motion Designer

Team
Creative Director, Art Director, Copywriter, Motion Designer

Timeline
January - April 2026

Overview
A refreshed motion piece highlighting key features of Bloomberg Connects, designed for global audiences across social and event environments, with a focus on accessibility, discovery, and engagement.

Role
Graphic Designer

Team
Creative Director, Art Director, Copywriter

Timeline
February - April 2024

Overview
A campaign created for the 60th edition of the Venice Biennale Arte, where Bloomberg Philanthropies served as a sponsor and Bloomberg Connects acted as the official digital guide. Designed for a global audience of art professionals and enthusiasts, the project aimed to raise awareness of the app during one of the world’s most influential contemporary art events.

Role
Graphic Designer, Motion Designer

Team
Creative Director, 2 Graphic Designers, Copywriter

Timeline
May - July 2025

Overview
An integrated awareness campaign promoting Bloomberg Connects during Amsterdam's 750th anniversary celebrations. Spanning outdoor, transit, print, digital, and cinema placements, the campaign positioned Bloomberg Connects as a cultural companion for locals and visitors exploring the city's museums and cultural institutions.

Role
Graphic Designer, Motion Designer

Team
Art Director, Designer

Timeline
March - May 2025

Overview
An integrated awareness campaign promoting Bloomberg Connects across Bath and Bristol. Designed to support the launch of 15 regional cultural partners, the campaign introduced Bloomberg Connects to local audiences and UK visitors through a coordinated mix of outdoor, print, transit, and digital media.

Launched during CDMX Art Week and Zona Maco, Mexico City’s premier international art fair, this citywide campaign brought Bloomberg Connects’ Unlock creative to life across one of the world’s most vibrant cultural destinations. With Zona Maco attracting approximately 80,000 visitors, the campaign connected local audiences and international art enthusiasts with the city’s cultural institutions.

The campaign spanned multiple touchpoints, including:

High-impact out-of-home: Digital kiosks and newspaper stands strategically placed around Zona Maco and key local partners.

Editorial partnerships: Features spotlighting CDMX cultural partners in T Magazine México, Time Out México, and artnet.

Print advertising: Full-back-cover ads in The Art Newspaper and Time Out, distributed at Zona Maco and throughout the city.

Onsite marketing: New and refreshed promotional materials, alongside an expanded local partner map featuring 20 cultural destinations.

Running through the end of March, the campaign culminated in another key cultural moment supported by Connects: Open House Festival CDMX. With an anticipated reach of more than 20 million impressions, success was measured through QR scans, organic search volume, guide starts, and web leads.

For Bloomberg Day in London, Bloomberg Connects brought art to life through an unexpected sensory experience: What would it be like to take a bite out of a masterpiece?

Set within the historic Privy Garden of Hampton Court Palace, the activation featured 4,000 edible postcards, each inspired by an artwork by May Morris, Peploe, Manet, or Kandinsky. Each postcard paired its artwork with a distinctive scent and flavour—honey, plums, champagne, or cinnamon—drawn from the atmosphere of the work or the foods depicted within it.

Two accompanying Y-frames extended the experience, exploring the theme of food in art and introducing visitors to London Mithraeum Bloomberg Space.

The activation offered a playful, multisensory introduction to Bloomberg Connects, engaging Bloomberg employees and their families while encouraging them to discover cultural destinations through the app.

Co-branded museum signage for onsite materials. Sub-brand design guidelines for sculpture park

Explore up-to-the-minute interactive digital guides to the best museums and cultural spaces in the world. Bloomberg Connects is like your own personal behind-the-scenes guide. Artist videos. Curator talks. Exhibition overviews. One download is all it takes be inspired by the latest arts and culture around the world.

Bloomberg Connects was created by Bloomberg Philanthropies, which encompasses all of Mike Bloomberg’s giving — his foundation, corporate and, personal philanthropy.

The purpose of this brand work is to increase and enhance access to cultural institutions.

As the number of bespoke, single sponsored events continued to increase, we outgrew the previously used toolkit. After noticing inconsistencies and inefficiencies across bespoke events, it became apparent that a new set of guidelines were necessary. With 50+ in person events around the world, multiple designers and various stakeholders, this new approach ensured our ability to move quickly while continuing to curate premium events.

Included is everything ranging from typography, color, logo use, print templates and mockups, as well as digital style guides.

Creating this hyper in-depth toolkit, we were able to increase productivity by 75% saving countless hours of work. It’s even been sustainable enough to still be working and in use several years later.

Newly awarded Gold in B2C Publications at the In House Agency Forum https://bit.ly/3lw8JZc as well as Gold in the Catalogue category at the IPMA In-Print Awards.

If you’re a subscriber to Bloomberg Businessweek, you know very well how in depth and insightful the company’s journalism can be. However, most (including Bloomberg employees) do not. So our challenge was to showcase the true extent that their journalistic photography has to offer.

The idea that we came up with was to create a photo book designed to showcase the best of the best, categorized by the most common sectors covered: Technology, Luxury, Markets, Energy and Global News.

I was given the opportunity to take charge and design the book entirely, from the carefully gridded layouts, to the photos chosen, all the way through to production. And to make this art book more connected to the company, we included charts and graphs with data taken directly from the Bloomberg Terminal® to show how we don’t show showcase the topic, but show how it effects the market.

The final product was distributed to key guests at Bloomberg’s biggest event of the year: The New Economy Forum.

Bloomberg New Energy Finance (BNEF) is a research firm that helps energy professionals navigate the evolving energy economy. The BNEF Summit is the premier annual event for decision-makers in this space. Our campaign idea -- as well as the event theme -- was Opportunities Generated: The diversified energy economy. To demonstrate the breadth of BNEF’s expertise, we used photography that captures the vastness and variety of the energy industry. That, combined with data visualizations of proprietary stats, led to an event design system that felt high-tech and invited audience engagement at every turn.

In late 2018, United Nations Secretary-General António Guterres asked Michael R. Bloomberg, UN Special Envoy for Climate Action, to lead a private sector initiative to “support a global mobilization of private finance in response to the challenge of climate change” that they called the ‘Climate Finance Leadership Initiative.’

The CFLI’s report, Financing the Low-Carbon Future, focuses on mobilizing private climate finance at the scale and velocity needed to support an orderly transition to a low-carbon global economy. It highlights real-world examples of best practices and actionable solutions to the challenges that most often prevent sustainable low-carbon investment.

Starting with just the logo, my team were tasked with creating the full brand of the campaign, and in turn, the report. We worked with the CFLI team by provide multiple designs and production techniques for the cover and inside layouts in order to come up with the complete design. Included in the branding of this project was the color scheme, typography, graph/chart look and feel, and grid based layouts.

Sooner Than You Think is a Bloomberg event franchise, focusing on the areas and trends that are on the cusp of revolutionizing business, technology and the world around us. The first event of the series kicked off the opening of New York's new Cornell Tech campus, situated on Roosevelt Island. Speakers included IBM's CEO and President Ginni Rommety, and Bloomberg's own CEO Michael R. Bloomberg.

We were in charge of developing the identity, that needed to work across marketing assets, the branding at Cornell Tech's campus and social media. The result ended up being a tech forward design based off of backend coding, along with stylized bitmap photography.