Highlighting a Regional Network of Cultural Partners

Project Scope

The campaign required the development of a cohesive visual system across multiple public-facing channels throughout Bath and Bristol. Deliverables included outdoor posters, bus advertising, digital signage, city maps, print magazine advertisements, and fly posters.

Each touchpoint was designed to raise awareness of Bloomberg Connects while highlighting participating cultural institutions, creating a consistent campaign presence across both cities and a variety of viewing environments.

Creative Challenge

The campaign needed to introduce Bloomberg Connects to audiences who may have been familiar with the region's museums and cultural venues, but not the digital guide connecting them. The challenge was to build awareness for the platform while simultaneously showcasing a growing network of 15 partner institutions across two distinct cities.

A key consideration was creating a flexible campaign system that could accommodate a wide range of formats—from large-scale outdoor placements and bus advertising to print publications and digital displays—while maintaining a clear and recognizable identity. The messaging also needed to appeal to both local residents and domestic tourists, encouraging cultural exploration through a simple and accessible visual approach.