Bloomberg Connects Integrated Campaign

Project Scope

This project extended beyond a single campaign asset, requiring the development of a cohesive visual system for Bloomberg Connects across a wide range of physical and environmental touchpoints at the Venice Biennale Arte 2024.

Deliverables included large-scale environmental applications such as a branded vaporetto boat wrap, interior transit banners, and dockside posters, alongside city-wide fly posting and print advertisements. The campaign also expanded into handheld and takeaway materials, including tote bags, postcards, and bookmarks.

The scope required designing for a variety of formats, scales, and viewing conditions—from moving transit and outdoor placements to close-range printed materials—while maintaining a consistent and recognizable campaign identity throughout.

Creative Challenge

The campaign for Bloomberg Connects at the Venice Biennale Arte required translating a digital product into a cohesive physical presence across Venice. The challenge was to create a system that felt clear, recognizable, and engaging for a global audience encountering the work in a variety of real-world contexts.

A key component was the vaporetto boat wrap, which needed to remain legible and impactful from multiple perspectives—including passengers boarding, pedestrians at street level, and viewers looking down from bridges. This required careful consideration of scale, hierarchy, and composition across a moving surface.

Across all touchpoints, the design needed to maintain the Bloomberg Connects brand identity while adapting to the Biennale’s color palette, creating a visual connection to the event without losing brand recognition. The work also needed to accurately represent the app experience, with all messaging and layouts functioning seamlessly in both English and Italian for an international audience.