Graphic Designer
Bringing product features to life through animation
Project Scope
This project refreshed an existing product highlights video for Bloomberg Connects, adapting it for both social distribution and live B2B event environments. The goal was to modernize visuals, pacing, and content structure while maintaining alignment with an a newly developed brand system.
The animation highlights core app features including search, tours, multilingual audio support, QR-based discovery, video/audio content, and accessibility tools across 1,000+ cultural institutions worldwide.
Creative Challenge
The existing product highlights video for Bloomberg Connects was widely distributed across social and event channels, making it a familiar global asset. The challenge was to refresh the content without losing recognition or clarity, while modernizing visuals, pacing, and motion language.
The update needed to serve two formats: a fast-paced social version and a more structured B2B event version, each requiring different pacing and introductory framing. At the same time, the animation had to clearly communicate key features—search, tours, multilingual audio, QR discovery, and accessibility—within a short runtime for a global audience.
