Graphic Designer
Introducing Bloomberg Connects
to Amsterdam's Cultural Community
Project Scope
The campaign required the development of a cohesive visual system across a wide range of physical and digital touchpoints throughout Amsterdam. Deliverables included large-format out-of-home placements at transit hubs and public spaces, digital screens throughout the city's transportation network, print advertising, visitor materials, cinema advertising, and digital marketing assets.
Campaign executions appeared across Schiphol Airport, metro and tram networks, outdoor posters and pillars, the iAmsterdam Store, print publications, newsletters, and visitor communications. All materials were designed to maintain a consistent identity while adapting to a variety of formats, viewing distances, and audience contexts.
Creative Challenge
The campaign needed to position Bloomberg Connects as an essential tool for cultural discovery within one of Europe's most active museum cities. Unlike tourism-focused campaigns that encourage attendance, the objective was to demonstrate how Bloomberg Connects enhances the visitor experience once audiences arrive at a museum or cultural site.
A key challenge was creating a unified campaign that could effectively engage multiple audiences—including local museumgoers, international tourists, cultural professionals, and Bloomberg stakeholders—across a diverse mix of media channels. Messaging needed to remain simple and accessible for visitors from around the world while functioning seamlessly in both English and Dutch across all campaign touchpoints. At the same time, the creative had to communicate the value of a digital guide within a limited amount of space, whether viewed on a large-format airport display, a transit screen, a print advertisement, or a mobile device.
