The Global Economy: As Seen By Bloomberg

Newly awarded Gold in B2C Publications at the In House Agency Forum https://bit.ly/3lw8JZc as well as Gold in the Catalogue category at the IPMA In-Print Awards.

If you’re a subscriber to Bloomberg Businessweek, you know very well how in depth and insightful the company’s journalism can be. However, most (including Bloomberg employees) do not. So our challenge was to showcase the true extent that their journalistic photography has to offer.

The idea that we came up with was to create a photo book designed to showcase the best of the best, categorized by the most common sectors covered: Technology, Luxury, Markets, Energy and Global News.

I was given the opportunity to take charge and design the book entirely, from the carefully gridded layouts, to the photos chosen, all the way through to production. And to make this art book more connected to the company, we included charts and graphs with data taken directly from the Bloomberg Terminal® to show how we don’t show showcase the topic, but show how it effects the market.

The final product was distributed to key guests at Bloomberg’s biggest event of the year: The New Economy Forum.