Bloomberg New Energy Finance (BNEF) is a research firm that helps energy professionals navigate the evolving energy economy. The BNEF Summit is the premier annual event for decision-makers in this space. Our campaign idea -- as well as the event theme -- was Opportunities Generated: The diversified energy economy. To demonstrate the breadth of BNEF’s expertise, we used photography that captures the vastness and variety of the energy industry. That, combined with data visualizations of proprietary stats, led to an event design system that felt high-tech and invited audience engagement at every turn.