In late 2018, United Nations Secretary-General António Guterres asked Michael R. Bloomberg, UN Special Envoy for Climate Action, to lead a private sector initiative to “support a global mobilization of private finance in response to the challenge of climate change” that they called the ‘Climate Finance Leadership Initiative.’
The CFLI’s report, Financing the Low-Carbon Future, focuses on mobilizing private climate finance at the scale and velocity needed to support an orderly transition to a low-carbon global economy. It highlights real-world examples of best practices and actionable solutions to the challenges that most often prevent sustainable low-carbon investment.
Starting with just the logo, my team were tasked with creating the full brand of the campaign, and in turn, the report. We worked with the CFLI team by provide multiple designs and production techniques for the cover and inside layouts in order to come up with the complete design. Included in the branding of this project was the color scheme, typography, graph/chart look and feel, and grid based layouts.