Longeviti

The client need was a logo design for his family run company that is based around counter terrorism and defense technology. Since I knew little about the company, I created a design brief that asked him what the company does, who their competitors are, and what adjectives they'd want their company to be associated with. 

With that in hand, we determined the the most important aspects that the logo should showcase are security/protection, and keeping it a family run business. 

I used the fingerprint motif to represent one of the most secure mechanisms for accessing something–a fingerprint reader. In conjunction, the curves of the lines represent the fluidity of the company and their ability to adapt to any type of contract that comes in. And since they are a company that keeps watch over the American people, I emphasized the central lines of the fingerprint to create an all seeing eye.