Love City Strong formed in the aftermath of Hurricanes Irma and Maria in 2017. It began as a grassroots group of St. John residents responding to the immediate needs of the community. Federal, territory, and private philanthropic partners quickly utilized their team as an on-the-ground asset.
Our mission was to provide branding and marketing assets that would allow LCS to reach a broader audience and continue to drive support to St. John's recovery. In order to do so, we created an updated yet still recognizable rebrand to their logo and colors. These new assets were then used to provide a new website along with exclusive merchandise with all proceeds directly benefitting LCS.