Graphic Designer
Concept:
TicToc by Bloomberg was conceived as the first and only global news network built for Twitter. This weekly social media campaign focuses on trending stories in the news cycle in real time. So the work needs to be quick, smart and consistently uncomplicated. We cover what's trending now in business, tech, politics, and beyond.
Execution:
On a weekly basis, the studio took trending stories and turned them into attention-grabbing paid social posts, using photographic, typographic and simple illustration treatments. Each weekly push kept us light on our feet - creative development needed to happen fast in order to retain each post’s relevance, sometimes reducing concept and design dev to a few minutes.
Overall, our work helped @tictoc reach 500,000+ followers on its first year of existence.